REELZ REBRAND

REELZ launched a network rebrand in June 2016. The SVP Marketing and I worked with New York design firm Gretel on the new graphic look. The theme was "Reveal" as in reveal the deeper story behind the real lives of celebrities. The marketing strategy was that REELZ shows uncovered the truth and exposed the facts about the famous and infamous whether they be celebrities or criminals. One of the requirements was that the graphics package had to be templated and easily updated by non-designers.